ISSN online: 2221-1616

Bulletin of the Institute of Sociology (Vestnik instituta sotziologii)

Research Article

Ирина И Асеева Doctor of Philosophy
Southwest State University, Kursk, Russia
ORCID ID=0000-0002-4172-7762
Are the Russian people prepared to enter the new techno-anthropological reality?.
Vestnik instituta sotziologii. 2020. Vol. 11. No. 2. P. 141-156

Дата поступления статьи: 10.03.2020
This Article is downloaded: 2406 times
Topic: Modernization, Strategic Management and Sociology

For citation:
Асеева И. А. Are the Russian people prepared to enter the new techno-anthropological reality?. Vestnik instituta sotziologii. 2020. Vol. 11. No. 2. P. 141-156


This article is dedicated to studying the social reflection of how the latest info-social technologies influence the everyday life of individuals and society. The study shows that information and social technologies help modern humans adapt to the new techno-anthropological reality, developing the intention for them to change their customary lifestyle. For example, preparing a modern citizen of Russia for professional retraining, if further development of cyber-technology forces people to abandon their usual jobs, and how its development was affected by modern information and social technologies. This article presents the results of the author’s own sociological study titled “Modern social technologies as a means of managing individual attitudes”, conducted in 2019 from June to November among inhabitants of the city of Kursk, which is a Russian regional capital. The statistical population – residents who are 18 years of age and older – amounts to 321 thousand people, while the sample population included 384 respondents. While conducting research, a significant converging influence of information and social technologies on an individual became apparent. It’s worth noting that information technologies (the internet in particular) are the most popular sources of information, according to our respondents, while also being mediums through which various manipulations are exercised, which affect an individual’s behavior, their willingness to take specific and targeted actions, the development of the necessary attitudes of a group or individual towards any given social phenomenon, as well as through which a certain means of perceiving said phenomenon is imposed. The study was funded by Russian Science Foundation grant №19-18-00504 “The socio-technical landscapes of the digital reality: ontological matrixes, ethical-axiological regulatives, road maps and informational support of management solutions”.


social technologies, information technologies, anthropotechnical reality, digitalization, social management, manipulation, social attitude


Aseeva I.A. Social technologies as an influential factor in the development of technoscience and society. Biosfernaya sovmestimost’: chelovek, region, tekhnologii = Biosphere Compatibility: a Human, Region, Technologies, 2016: 4 (16): 79–86 (In Russ.). 

Baykov E.I. Change in social attitudes of personality in the process of secularization: avtoref. dis. cand. philos. nauk. Moscow, 1970: 16 (In Russ.). 

Bernard L.L. Standards of Living and Planes of Living. Social Forces, 1928: 7: 2: 190–202. 

Boev E.I. Advertising as a sociocultural phenomenon in the system of social communicatio: dis. cand. soc. nauk. Kursk, 2005: 139 (In Russ.). 

Budanov V.G., Aseeva I.A. Roadmaps of the anthropotechnosphere of the 21st century. Ekonomicheskie strategii = Economic Strategies, 2017: 19: 5 (147): 120–127 (In Russ.). 

Gerasimova I.A. The fatigue of uncertainty in the social assessment of technology. Epistemologiya i philosophiya nauki = Epistemology and Philosophy of Science, 2012: 32: 2: 123–140 (In Russ.). 

Girenok F.I. Clip consciousness: clips in science, clips in philosophy, clips in politics, clips in art, clips in education, non-clip. Moscow, Prospekt, 2016: 256 (In Russ.). 

Gordeeva S.S. The essence and structure of social attitudes in sociology and social psychology. Vestnik Permskogo universiteta. Filosofiya. Psihologiya. Sociologiya = Bulletin of Perm University. Philosophy. Psychology. Sociology, 2016: 3 (27): 135–140 (In Russ.). 

Henderson C.R. Applied Sociology (or Social Technology). American Journal of Sociology, 1912: 18: 2: 215–221 (In Russ.). 

Henderson C.R. The Scope of Social Technology. American Journal of Sociology, 1901: 6: 4: 465–486 (In Russ.). 

Ivanov V.N., Patrushev V.I. Social technologies. Moscow, Munitsipalny mir, 2004: 488 (In Russ.). 

Krechmer E. Körperbau und Charakter. Untersuchungen zum Konstitutionsproblem und zur Lehre von den Temperamenten. Moscow – Petrograd, Gosudarstvennoe izdatel’stvo, 1924: 283 (In Russ. from German). 

Masuda Y. The Information Society as Postindustrial Society. Washington, World Future Soc., 1983: 171. 

McCluwen M. The Gutenberg Galaxy: The Making of Typographic Man. Moscow, Akademicheskiy proekt, 2005: 495 (In Russ.). 

Nebylitsyn V.D. Temperament. In: Psykhofiziologicheskie issledovaniya individualnykh razlichiy = Psychophysiological Studies of Individual Differences. Moscow, Nauka, 1976: 178–186 (In Russ.). 

Pavlov I.P. Brain and psyche: selected psychological works. Moscow – Voronezh, MODEK, 2004: 358 (In Russ.). 

Popper K.R. Open Society and its Enemies. Vol. 1. Moscow, Feniks, Kul’turnaya initsiativa, 1992: 448 (In Russ.). 

Reznik Y.M. The construction of human being: from social engineering to humanitarian design technologies. Narodnoe obrazovanie = Public Education, 2016: 4–5 (1456): 17–29 (In Russ.). 

Shcherbina V.V. Rationalizing diagnostic management social technologies. Moscow, Novy khronograph, 2018: 416 (In Russ.). 

Sheldon W.H. The varieties of human physique: An introduction to constitutional psychology. New York, Harper & Brothers, 1940: 348. 

Teplov B.M. Selected Works. Moscow, Pedagogika, 1985: 328. 

Thomas W., Znaniecki F. The Polish peasant in Europe and America. Vol. 1. New York, Alfred A. Knopf, 1927: 1115. (In Russ.). 

Toffler E. Future Shock, 1970. Moscow, AST, 2008: 560 (In Russ.). 

Uznadze D.N. Psychological research. Moscow, Nauka, 1966: 451 (In Russ.). 

Young K.G. Psychological types. Moscow, Universitetskaya kniga, AST, 1998: 720. (In Russ.).

Yusupova A.M. Journalism as a factor in the formation of social illusions: the example of socio-political publications of the Ural Federal District: dis. cand. philolog. nauk. Ekaterinburg, 2016: 228 (In Russ.).