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Federal Center of Theoretical and Applied Sociology of the Russian Academy of Sciences
This article examines such issues as the formation of value-motivational guidelines for college-going youths. The value guidelines of a college student are a motivating factor which explains a certain direction, outlook on life and social activity. The authors pose a scientific issue, which boils down to a dissonance between the expectations and the reality which form in the minds of college-going youths during the process of their college education. Presented are the results of an empirical study conducted between October 20th and December 30th 2016 among those attending Belgorod province’s leading colleges. The results of the study allowed determining the leading motivational guidelines for college applicants when they enroll into a higher-educational facility, and for college students depending on the curriculum and gender differences. Analyzing the acquired data revealed that the core criteria for respondents when choosing a college are the availability of the desired specialty (64.60%), the college providing quality education (49.83%), and the college’s prestige (25.77%). The results also revealed that respondents valued the opinion of their inner circle (i.e. their parents), their desire to study together with friends and acquaintances, with a reasonable tuition fee also bearing considerable importance. Established was the fact that 66.83% of respondents who chose a state college considered the availability of their desired specialty to be important, while the same index for those choosing a commercial college equaled 59.04%. Students attending state colleges considered quality education to be important (55.29%), with the latter taking merely third place among students attending commercial colleges (36.14%). Depending on the curriculum, changes were revealed in such a motive as how prestigious the college is considered by provincial standards. 30.23% of freshmen find this important, while the same figure for those in their fourth year equals 22.77%: this indicates a shift in the vector of importance for college-going youths.
educational services, college-going youths, higher education, motives, labor market.
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