This article examines the poorly studied problem of transformation of the image of the desired personal future of the population of one of the largest regions of Russia. The authors, using the results of their own field research, analyse the structure and dynamics of this image among residents of Krasnoyarsk Krai in 2015–2023. The article provides a definition of the image of the desired personal future, that is considered through the prism of the respondents' life-meaning orientations. The current state of Russian society has determined the use, along with the sociology of life, of methodological approaches aimed at studying the "trauma society". The value content of the image of the desired personal future was interpreted from the standpoint of E. Fromm's concept of two modes of human existence - Being and Possession. The empirical basis of the study is a survey of residents of the Krasnoyarsk Krai in 2015 (n = 1500) and in 2023 (n = 700). Factor analysis (principal component analysis, Varimax rotation) was used to process the data. The article characterises the personal meaning of the elements of the image of the desired future: "spiritual development, moral self-improvement" and "good family", that do not always coincide with the generally accepted interpretation of these values. It was found that, at the verbal level, the orientation towards the value constructs of the mode of Being has noticeably increased among residents of the region over 8 years. At the same time, a new latent value complex has been formed, combining the values of Being and Possession. The presence of a number of general trends in the dynamics of the value structures of regional residents and the value consciousness of the population of the country in general, obtained in the studies of the Federal Research Center of the Russian Academy of Sciences is shown. It is suggested that some changes in the image of the desired future among the population of Krasnoyarsk Krai may be associated with processes of intense socio-cultural turbulence, as well as the rooting of consumer ideology in modern Russian society.

sociology, image of desired personal future, sociology of life, Being orientation, Possession orientation, trauma society

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