Modern trends in the transformation of management culture in large companies of the South of Russia

The author, relying on the latest research of administrative culture in corporations, analyzes the specifics of companies operating in the territory of the South Russian region; it is concluded that Russia has not yet developed a sustainable model of managerial culture. Transformation of managerial culture occurs as a result of the action of a complex system of social and historical determinations. Moreover, it takes place in a specific social space, which is a supra-individual reality, has a multidimensional structured construction, the elements of which are mutually influenced and related. There are several stages in the transformation of managerial culture: radical changes associated with institutional transformations of society; stabilization of the sphere of administrative culture and labor relations in the commercial sector; the complication of managerial culture, the introduction and adaptation of various models and approaches to management. The Russian specificity of the transformation of managerial culture is that there were no established models of managerial relations in the commercial sector in Russia. Therefore, despite the presence of certain stereotypes of attitudes toward work in general, the hierarchy of power, etc., it became possible to perceive strategies brought from countries with a European (Anglo-Saxon) governance model, but not from Asian countries where governance is based on stable national traditions. National stereotypes could not resist the influence of new life strategies, which made it possible to introduce new management principles. The mechanisms of social adaptation proved to be stronger than the conservative tendencies of preserving the existing stereotypes and behavioral patterns. This process was strengthened by the tendencies of perception through the media and mass culture of the values of Western society, focused on individualism, personal success, personal effectiveness, but at the same time requiring a certain labor discipline and order. There is a noticeable need for expanding personal initiative, which is in contradiction with the main dominant of the national behavior of Russians, prone to rigid and authoritarian management models. Multilevel transformations of administrative culture of large commercial organizations of the South of Russia have been revealed.

management, corporation, culture, employees, South Russian region, regional specifics

 1. Agarvala-Rodzhers R., Rodzhers E. Kommunikatsii v organizatsii [Communication in the organization]. Translate from Eng. Moscow, Ehkonomika, 1980 (in Russ.).

 2. Alekseev M. Yu., Krylov K. A. Osobennosti natsionalʹnogo povedeniya [Features of national behavior]. Moscow, Art-Biznes-Tsentr, 2001 (in Russ.).

 3. Dolan S., Garsiya S. Upravlenie na osnove tsennostey. Korporativnoe rukovodstvo po vyzhivaniyu, uspeshnoy zhiznedeyatelʹnosti i umeniyu zarabatyvatʹ denʹgi v XXI veke [Management based on values. Corporate guidance on survival, successful livelihoods and the ability to make money in the twenty-first century]. Translate from Eng. Moscow, Pretekst, 2008 (in Russ.).

 4. Zinchenko G. P. Sotsiologiya upravleniya [Sociology of Management]. Rostov na Donu: Feniks, 2004 (in Russ.).

 5. Kirdina S. V. Institutsionalʹnye matritsy i razvitie Rossii [Institutional matrices and the development of Russia]. Moscow, TEIS, 2000 (in Russ.).

 6. Kirpichnikov S. V. Rossiyskiy predprinimatelʹ: opyt samoopredeleniya na rynke [Russian entrepreneur: experience of self-determination in the market]. Rostov na Donu: Feniks, 2005 (in Russ.).

 7. Kovi S. Vosʹmoy navyk: ot ehffektivnosti k velichiyu [Eighth skill: from efficiency to greatness]. Translate from Eng. Moscow, Alʹpina Biznes Buk, 2007 (in Russ.).

 8. Kornev N. R., Mishchenko A. S., Tikhonov A. V., Travin I. I. Sotsiokulʹturnye transformatsii v kontekste sotsialʹnykh izmeneniy [Sociocultural transformations in the context of social change]. Rossiya v globalʹnykh protsessakh: poiski perspektivy. Ed. By M. K. Gorshkov. Moscow, Institut sotsiologii RAN, 2008 (in Russ.).

 9. Lokosov V. V. Transformatsiya sotsialʹnaya [Social transformation]. Sotsiologicheskiy slovarʹ. Ed. by G. V. Osipov, L. N. Moskvichyov. Moscow, ISPI RAN, 2008 (in Russ.).

 10. Luchko M. L. Ehtika biznesa – faktor uspekha [Ethics of business – the factor of success]. Moscow, Izdatelʹskiy dom EHKSMO, 2006 (in Russ.).

 11. Mitin A. N. Kulʹtura upravleniya [Culture of Management]. Ekaterinburg: Izd-vo Uralʹskogo gos universiteta, 2000 (in Russ.).

 12. Romashov O. V. Sotsiologiya truda i ehkonomicheskaya sotsiologiya [Sociology of labor and economic sociology]. Moscow, Gardariki, 2007 (in Russ.).

 13. Tendentsii transformatsii regionalʹnoy sistemy vlastnykh otnosheniy [Trends in the transformation of the regional system of power relations]. Rossiya: na puti k vozrozhdeniyu. Moscow, ISPI RAN, 2004 (in Russ.).

 14. Deeprose D. Smart Things to Know about Managing Projects. Oxford: Capstone Publishing Ltd, 2001.

 15. Fink G., Feichtinger C. A Model of the Collective Culture Shock. Occasional Paper no  77, Department of Intercultural Communication and Management. Copenhagen Business School, 1999.

 16. Kerzner H. Project Management: A System Approach to Planning, Scheduling and Controlling. New York, WILEY, 2000.