Civil society and public authorities in the Republic of Buriatia: the development of interactions

The need for political integration and modernization of Russia's political system made the idea of ​​the formation and development of civil society urgent. The basic forms of its existence and prospects for development constitute the problem field of a number of social sciences. Theoretical and methodological approaches to solving problems of building civil society need to be confirmed by the practice of social management, which is the purpose of this article, which analyzes the effectiveness of interaction between executive authorities and civil society institutions with the help of public relations services. Informational and PR support in state structures is not only a certain guarantee of their legitimate existence, but also affects the effectiveness of activities. The problems of federalism, the growth of the powers of the regions of the country at the expense of federal powers make the work of public relations specialists not only at the federal level, but also at the level of the subjects of the federation of the republics, regions and at the local level. Local governments differ in their work from federal structures, since they are closer to the population than the central bodies of the state. In this regard, a study was conducted to determine the effectiveness of using public relations services in the interaction of executive authorities with civil society. In the course of the study, it was found that activities aimed at building harmonious relations with target groups, the public and institutions of civil society are carried out fragmentarily and inconsistently. In connection with this, the executive authorities are invited to strengthen their work in the communication and information sphere, to pay sufficient attention to the interaction of the government with civil society institutions in order to avoid social tensions.

civil society, communication and information activities, public relations, press service, mass media.

Aydaeva N. A. Public relations munitsipal'noy vlasti: Funktsii i spetsifika razvitiya [Public Relations of Municipal Authorities: Functions and Specifics of Development]. Dis. kand. polit. nauk. Ulan-Ude, BurSU, 2005.156 p. (in Russ.).

Complexnoe diagnosticheskoe issledovanie kommunikativnoy struktury grazhdanskogo obschestva. Sotziologiya upravleniya: fundamental'noe i prikladnoe znanie [Comprehensive diagnostic study of the communicative structure of civil society in Russia]. Ed. by A. V. Tikhonov. Moscow, Kanon+, ROOI «Reabilitatsiya», 2014. 560 p. (in Russ.).

Dagbaev E. D., Gunzynov J. P. Sviazi s obschestvennost'yu organov vlasti Respubliki Buryatiya i gosudarstvennye SMI: problemy vzaimodeystviya [Public relations of the authorities of the Republic of Buryatia and state-owned media: problems of interaction]. Vestnik VSGUTU, 2015, no. 3 (54), pp. 132‑136. (in Russ.).

Deviatko I. F. Metody sotziologicheskogo issledovaniya [Methods of Sociological Survey]. Moscow, KDU, 2003. 296 p. (in Russ.).

Gostenina V. I., Bayramov V. D., Dorokhova J. V. Opyt analiza deyatel'nosti PR-sluzhb regional'nykh organov vlasti (na primere Orlovskoy oblasti) [Experience in analyzing the activities of PR services of regional authorities (on the example of the Orel region)]. Srednerussky vestnik obschestvennykh nauk, 2015, vol. 10, no. 6. pp. 43‑48. (in Russ.).

Matskevich I. V., Matskevich A. Y. Grazhdanskoe obschestvo Respubliki Buryatiya: avtonomiya i strukturnoe sopriazhenie [Civil society of the Republic of Buryatia: autonomy and structural conjugation]. Munitsipal'naya vlast' i grazhdanskoe obschestvo: problemy dialoga i perspektivy razvitiya. Ed. by V. B. Prokopiev. Ulan-Ude, BurSU publ., 2010, pp. 36-46. (in Russ.).

Mikhaylova A. M. Politicheskaya Internet-kommunikatsiya v sovremennom regional'nom prostranstve: na materialakh Respubliki Buryatiya [Political Internet communication in the modern regional space: on the materials of the Republic of Buryatia]. Avtoref. dis. kand. polit. Nauk. Ulan-Ude, 2007. 26 p. (in Russ.).

Shilova V. A. Informatsionnye potrebnosti sovremennykh NKO, otsenka informativnosti i dostovernosti kommunikativnykh kanalov [Information needs of modern non-profit organizations, assessment of information content and reliability of communication channels]. Sotziologiya i obschestvo: global'nye vyzovy i regional'noe razvitie. Moscow, RSS publ., 2012, pp. 974-984. (in Russ.).

Shilova V. A. Issledovanie grazhdanskogo obschestva Rossii cherez prizmu problemnykh zhiznennykh situatsiy grazhdan [The study of civil society in Russia through the prism of the problematic life situations of citizens]. Modernizatsionny potentsial i sotsial'nye praktiki – osnova konkurentnosposobnosti i konsolidatsii rossiyskikh regionov. Tiumen', TGD publ., 2013, pp. 762-768. (in Russ.).

Tikhonov A. V. Reformirovanie raboty organov vlasti i upravleniya kak neotlozhnaya natsional'naya problema [Reforming of the work of power and management as an urgent national problem]. Nauchny rezul'tat. Sotziologiya i upravlenie, vol. 3, 2017, no. 4, pp. 70-106. (in Russ.).

Ukhinova N. V. Realizatsiya informatsionnoy politiki ispolnitel'nymi organami vlasti Respubliki Buryatiya posredstvom internet-saytov [Implementation of information policy by the executive bodies of the Republic of Buryatia through websites]. Vestnik BGU, 2015, release 14, pp. 106-109. (in Russ.).

Vlast' i obschestvo v regionakh Rossii: praktiki vzaimodeystviya [Power and Society in the Regions of Russia: Interaction Practices]. Ed. by I. A. Khaliy. Moscow, IS RAS publ., 2015. 183 p. URL: http://www.isras.ru/files/File/publ/Vlast_i_obshestvo_2015_final.pdf [date of visit: 20.02.2018]. (in Russ.).